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I remember when I decided to completely change direction at the end of 2013, I was TERRIFIED that I wouldn’t be able to find an ‘audience’. 

I’d struggled to get to 100 subscribers in the course of a year in my previous business, and I just couldn’t see how it would be any different with the new business.

Oh…how wrong I was! 

I’ve been reflecting lately on how I’ve managed to grow my community to over 16,000 in just over two years, and the truth might surprise you:

I’ve spent less than $150 on advertising in that time.

I’ve never done a list-building drive, webinar or challenge.

I don’t even post on social media about my opt-in.

So…how do I do it?


I focus on providing immense value – with absolutely zero expectation.


Many people focus on the first part of the equation, but I believe wholeheartedly that it’s the second part of the equation that holds the magic.

When I created my Primary Archetype Test, I poured in everything I had into making it…purely because I wanted to create something truly valuable. At the same time, though, I’ve never considered it as a ‘bribe’. 

It’s a hugely valuable tool…and if people want to learn more about this work, or take the next step, they’ll naturally want to stay on my mailing list.

But just because that’s the case, it doesn’t mean that I expect them to. 

It’s been said to me before that I ‘got lucky’ with my opt-in.

That I ‘happened’ upon a ‘viral opt-in’, and that that just doesn’t happen to most people.

I find that kind of hard to swallow, because the truth is – I don’t think it’s anything to do with luck, or a fluke.

I put HOURS and DAYS and WEEKS and MONTHS into creating it.

I’m still developing it now (the new test and PDFs will be released with my new website). 

I demanded that of myself. 

I decided I wasn’t going to go down the easy route with my opt-in. I decided I was going to give it more than my all…and the results paid off (and continue to pay off). 

If you’re struggling with how to grow your audience, take a deep breath and think about what would be so completely and utterly valuable to those you can serve right now.

Then create it.

It will take time. It will stretch you in ways you didn’t imagine.

But it CAN be done simply, organically, and without compromising who you are.

[bctt tweet=”Intention + effort + heart = THE most effective marketing strategy. Ever.”]