As my business has been transitioning lately (read: growing pains, and the weird rabbit-in-the-headlights feeling of so many possibilities, all of which are truly exciting and terrifying at the same time), I’ve been exploring different ways of finding clarity, peace and direction.

For the last couple of months, I’ve been coming back to the same question:

Who do you want to BE in this business?

Somehow, at this point, it seems to be less important that I define the outcomes – and absolutely crucial that I experience and witness my own growth and expression in the day-to-day running of the business.

Don’t get me wrong – I’ve always been journey-driven rather than destination-driven, but dealing with intense anxiety and depression lately has forced me to confront this truth with absolute certainty:

I will become who I am on a daily basis.

I’ve given up wanting things. I realised some time ago that wanting a defined outcome isn’t healthy for me. (And I stress for me there – I have no judgement whatsoever against wanting things). I have absolute faith that I could have anything imaginable – if I wanted it enough, and was prepared to do what it takes to get it.

That’s not the kind of life I want to live, or the kind of business I want to run.

So having is secondary. But being? That’s a whole other story.

Who I want to be has a depth that what I want to have could never quite hold for me.

As usual, my Archetypal Blend – my inner Alchemist and Sage – is happy to point me in the right direction.

Among other things, I want to be useful.

I want to be catalytic. (Yes, I want to be catalytic for sure).

I want to be generous with my insights – not because it drives more readers to my blog, but because it satisfies the first two parts of my criteria.

As I come to plan out new offerings and new ways to be of service in the world, and things just aren’t quite sticking – I realise I’ve been asking the wrong questions.

Purpose. Contribution. Values. Clarity. Confidence.

You get a whole different view of these things when you ask the right questions.

I know I’ve written about this before, but I was inspired to share it with you again today when I read this awesome post by Hillary Rain over at LushFolk.

Who do you want to be in your business?

THIS is the question to ask. 

Until you are able to answer this question, you might be looking for the answers in all the wrong places.

Or as Rumi so eloquently put it:

“Maybe you are searching among the branches, for what only appears in the roots.”


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